Pexels von Binyam Nmellish
Federal Ministry of Food and Agriculture (BMEL), Project Management Agency Federal Office for Agriculture and Food
25.09.2019 – 24.09.2022
Henrike Perner
Aim of the project
transNetz for a competitive, attractive and diverse food trade!
As part of the program to promote innovation, the Federal Ministry of Food and Agriculture (BMEL) is funding a total of 10 innovation projects with 22 sub-projects that aim to maintain and expand the tradition and diversity of the food trade in Germany through new ideas.
transNetz establishes a vital network with the stakeholders. The aim is to accelerate the future-oriented development of the food trade and ensure that even smaller businesses remain competitive and can retain or attract qualified staff. This requires a structural and content-related framework that promotes collaborative innovation between artisan businesses and research – an innovation ecosystem.
Our goals are
- to establish an overarching network between and with the players,
- to establish topic-specific clusters in the food trade and
- make knowledge and results accessible to various target groups.
Policy Brief: Innovation in the food trade
The policy brief provides an overview and some recommendations for politicians and administrators. It contains
- the results of the analysis of the framework conditions for innovation research in the food trade.
- a toolbox with successful networking and transfer formats for the actors involved.
- five recommendations for action to improve the framework conditions for innovation funding policy.
The aim of this policy brief is to provide support for a long-term strategy for an innovation ecosystem in the food trade.
Click on the link and download the Policy Brief a
Food trade
In six videos, players from the food trade present themselves and their innovative approaches to various topics.
Episode 1
In this video, the experts in our video series on innovation in the food trade introduce themselves. Our experts either work in the food trade themselves or are active in related areas of marketing, networking, digitalization or the sale of artisanal food products. Here they talk about themselves, their businesses, professional activities and motives.
Networking
Episode 2
In this video, food artisans, direct marketers of artisan foods and a food networker talk about how they network. We present the most important networking formats that you can use to develop new ideas.
Consumer behavior
Episode 3
How do food artisans convince consumers of their artisan products? In the video, our experts talk about their strategies for reaching consumers
.
Direct marketing
Episode 4
Marketing is a key topic in the food trade. Pastry chef Anna gathers information and tips from other business managers. In the video, the most important approaches are summarized and explained by practitioners.
Recruitment
Episode 5
The food trade is struggling with staff shortages across all sectors, with a lack of trainees, skilled workers and business successors in many places. In this video, our experts talk about their experiences and strategies on this topic.
Food retail and wholesale
Episode 6
An alternative or supplement to direct marketing, for example in farm stores or online, is the route to food retailers and wholesalers. In this video, an expert from the field of regional marketing and distribution in the retail sector and an expert who produces an oat drink for organic retailers and wholesalers have a lot to say. For innovation to happen, food artisans need an environment that leaves room to develop and implement new ideas. An innovation ecosystem. In the video series “Food artisans innovate!”, various topics are addressed that enable innovation. These include networking, consumer behavior, marketing and recruitment.
These topics were identified as particularly important for innovations in the transNetz networking and transfer project through research and surveys. The videos offer solutions on how problems in the food trade can be solved. So that the food trade remains competitive, attractive and diverse in the future.
The video was conceived and implemented by agrathaer GmbH as part of the program to promote innovation in the networking and transfer project transNetz (network for knowledge transfer in the food trade).
The three-year project is funded by the Federal Ministry of Food and Agriculture (BMEL) and supervised by the Federal Agency for Agriculture and Food (FKZ 281A403317). The content of the videos is based on the results of the research and workshops within the project. The presentation of the craft enterprises, companies and initiatives is not to be understood as a recommendation or promotion of these by the BMEL. Participation in the interviews was voluntary.
Food trade
The video “Innovation for the food trade – The ideal support program” contains an idealized process from an innovative idea of a food craftswoman to its successful implementation within the framework of a support program that is appealing to the LMH.
A detailed description of the creation and content of the film can be found in our flyer, which you can download.
The innovation ecosystem
How do innovations come about? Or should we ask: where?
The term innovation ecosystem is on everyone’s lips. Here is a very simple explanation of what the term means.
Research results
The summary of the results of the research and interviews in the first year of the project can be downloaded here.
